Teed off? There’s an app for that.
Want to set a tee time? No problem. Want to track your Loyalty Points? No sweat. It’s right in the palm of your hand.
It wasn’t so long ago that when a golf course wanted to communicate with its patrons, it would post the information on its website. More recently, golf course managers started using social media to relay timely information. But technology changes quickly. Today, everyone’s mobile, and to reach mobile users, you need an app. Cranberry Highlands is about to be one of the first public golf courses in the region to have one.
“We’re using this new technology to reach our golfers,” Cranberry Highlands Golf Operations Manager Craig Walker explained. “The website used to be king. But the next generation has to be mobile responsive. It’s Cranberry Highlands on your phone, and it’s at your service.”
For example: Is there a frost delay? Is the golf course open? What are course conditions like? Is there an outing today? What tee times are available? Is it cart path only? And what’s the weather outlook? Answers to all of these questions and more can be pushed out and made immediately available to anyone with the phone app.
“It’s an efficient way of communicating with our customers,” he said. “The customer’s experience is our main priority, and providing new technology will enhance that experience.”
Phone apps are already available for certain private country clubs. But, until now, not for public golf courses, at least not in Western Pennsylvania.
The app is actually a project of Stabertson Technologies – a small Ross Township software company founded by Microsoft veteran Tom Anderson – which has already developed apps for private country clubs. The app for Cranberry Highlands was created as a prototype for municipal golf courses, and it is being developed at no cost to the Township.
“We’re working with the developer on what would be advantageous to the golfer from an app perspective.” Walker said. “Pushing immediate notifications to our golfers is huge. Our website is excellent in presenting useful information about our golf course or banquet facility, but having an app as a shortcut will be a tremendous benefit for our customers.”
Information displayed through the app can be immediately updated by the golf course administrative staff, reflecting hour-by-hour changes in conditions and player traffic. “Golfers will be able to hit a simple button and retrieve course information, or they can continue to call the pro shop and speak personally with an employee.” Either way works; it’s simply a matter of personal preference.
Downloads of the app, identified as Cranberry Highlands Golf Course, are available free of charge from the iPhone and Android app stores.