Just as the citizens have a voice in shaping the future of Cranberry, the market will also help to shape the future. The market and growth can drive land use, but conversely, land use can impact growth and the market. Market demand can not be captured if land uses do not support the market.

Similarly, land zoned for a use the market cannot support is lost opportunity for uses the market could support. The market assessment will help Cranberry Township understand where opportunities lie by providing input about the highest and best uses of land. It will also provide benchmarks for projecting future growth and impacts. The market assessment is one component for consideration in the policy-making process, but not the sole determinant.



Located in Butler County, Pennsylvania, Cranberry Township is one of the fastest growing municipalities in the state. Given its attractiveness for both residential and commercial development, its growth is expected to continue at a similar pace.

Township management is faced with two options:
1) Allow growth to be shaped primarily by the current regulatory environment; or, 
2) Create a regulatory environment.

Cranberry Township: Built for You




The Study Area

The market assessment looks at market indicators and trends in Cranberry Township, as well as to present peer-to-peer comparisons with comparable areas in the Pittsburgh region, and micro-to-macro comparisons to the Township’s larger economic region.

Based on growth patterns and anecdotal information, it was determined which areas in the region were most comparable to the Township from both residential and business standpoints. These are: the City of Pittsburgh; the Monroeville/Murrysville Corridor; the North Washington Corridor; and the Airport Corridor. 

This study presents peer-to-peer comparisons of the Township with these areas to identify comparative strengths and weaknesses in its ability to attract new residents and businesses. In assessing the economic environment in the region, this study compares the Township to a larger economic region that includes Butler and Allegheny Counties, and selected adjacent zip codes in Beaver, Westmoreland, and Washington Counties.